RIGHT BRAIN READING

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PROJECT REQUIREMENTS  •  LOGO DEVELOPMENT, BRANDING ACROSS BUSINESS CARDS, RACK CARDS AND WORKBOOKS

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All design work starts with research, no two jobs are the same 

so I gain insight into a completely different gendre with each 

new project.   Jennifer Hedican discussed her exciting plans for 

her business, based on the thesis she had recently completed. 

Chronic non-readers have quantifiable success by tapping into 

their right brain qualities.  Jennifer is passionate about teaching 

and getting this system to people who would benefit greatly.

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The logo creates a bold, colourful visual statement to the right side 

of the brain, typically associated creativity and emotions. By muting 

the left side it further highlights this. Right Brain Reading needed to 

appear approachable and accessible, by choosing bright and engaging 

colours and a rounded font this is achieved.  Positive imagery of 

readers backs this concept further. Strips of the main 5 colours of the 

logo are carried across all material for continuity.



WHOLE GLOW CAFE • CUMBERLAND

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PROJECT REQUIREMENTS • LOGO DEVELOPMENT, BUSINESS CARDS, MENUS AND SOCIAL MEDIA GRAPHICS

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Whole Glow Cafe opened in summer with the promise to help you 

nourish, thrive and shine. Carley reached out to me to create the 

brand for her health food cafe vision. We discussed the direction, 

market positioning and feel she wanted to achieve, and established 

a concise brief to work to.



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After in-depth research, the approach I took for this brand is 

heavily based on the fresh produce and smoothies she 

would be producing. 


I'm excited to have played a role in her continued success.