PROJECT REQUIREMENTS • LOGO DEVELOPMENT, BRANDING ACROSS BUSINESS CARDS, RACK CARDS AND WORKBOOKS
All design work starts with research, no two jobs are the same
so I gain insight into a completely different gendre with each
new project. Jennifer Hedican discussed her exciting plans for
her business, based on the thesis she had recently completed.
Chronic non-readers have quantifiable success by tapping into
their right brain qualities. Jennifer is passionate about teaching
and getting this system to people who would benefit greatly.
The logo creates a bold, colourful visual statement to the right side
of the brain, typically associated creativity and emotions. By muting
the left side it further highlights this. Right Brain Reading needed to
appear approachable and accessible, by choosing bright and engaging
colours and a rounded font this is achieved. Positive imagery of
readers backs this concept further. Strips of the main 5 colours of the
logo are carried across all material for continuity.
PROJECT REQUIREMENTS • LOGO DEVELOPMENT, BUSINESS CARDS, MENUS AND SOCIAL MEDIA GRAPHICS
Whole Glow Cafe opened in summer with the promise to help you
nourish, thrive and shine. Carley reached out to me to create the
brand for her health food cafe vision. We discussed the direction,
market positioning and feel she wanted to achieve, and established
a concise brief to work to.
After in-depth research, the approach I took for this brand is
heavily based on the fresh produce and smoothies she
would be producing.
I'm excited to have played a role in her continued success.